I'm Mayank Prajapat, a marketer with hands-on experience at Ekâ Life and Kolte-Patil Developers: outdoor and BTL campaigns, site branding, agency coordination and corporate communication. I pair that field experience with digital marketing, content and performance campaigns.
Two established real estate developers, and the marketing agencies that partnered with them.
A new-age developer backed by the KGK Group, founded by Ajay Munot (former CEO of Adani Realty and Emaar India). Projects across Mumbai, Gurugram, Noida and Thane.
A listed developer with a dominant presence in Pune's residential market and projects in Mumbai and Bengaluru. Blackstone holds a 40% stake.
A Mumbai integrated communication and media agency specialising in real estate, with clients like Godrej, Sobha Realty and Anarock.
A digital and real estate marketing agency in Goregaon, Mumbai, named among SiliconIndia's Top 10 Most Promising Digital Companies in Mumbai.
A Mumbai outdoor media agency (OOH · Digital · BTL, MSME-registered). Ran the Domain hoardings and railway station boards across Mumbai.
A Mumbai outdoor advertising company (MSME-registered) for large-format and transit media. Ran the Domain gantries and Harbour Line train panels.
Company figures as published by each company and in public filings (Kolte-Patil Q1 FY27 investor presentation; Business Standard, Mar 2025). Agencies are listed as partners I briefed and coordinated with while at Ekâ Life.
As Marketing Executive at Ekâ Life (Nov 2025 – May 2026), I executed campaigns for Domain · Altitude 360 Residences on GMLR: hoardings, station boards, bus shelters, look-walkers, social content and a channel-partner network, plus the corporate PR.
From strategy and content to ads and analytics, everything a brand needs to grow online.
Meta and Google Ads campaigns built around clear goals: leads, sales and return on ad spend.
Content calendars, community management and consistent brand storytelling across platforms.
Reels, carousels, static creatives and copy designed to stop the scroll and drive action.
Technical audits, keyword strategy, content and Google Business Profile for steady organic growth.
Fast, mobile-first pages with clear messaging and smart forms that convert visitors into leads.
Positioning, audience research, on-ground BTL and campaign ideas that give every rupee a purpose.
Full-funnel plans, creatives and media strategies for concept and case-study brands.
Full-funnel strategy: Instagram creatives, landing page, EMI calculator, Meta & Google Ads, SEO and a content calendar.
View case study
30-day digital launch strategy for a Gen Z streetwear brand in Mumbai.
Weekday footfall campaign with Reels, local ads and creator collabs.
Product launch with UGC Reels, catalogue ads and influencer seeding.
Free-trial lead funnel to sign 150 founding members.
I design and write content myself, so strategy and creative never get lost between teams.
Brand, audience, competitors and goals.
Channels, budget, KPIs and the big idea.
Content, ads and landing pages.
Campaign setup, tracking and testing.
Weekly reports and data-led improvements.
Hands-on marketing at two well-known developers, Ekâ Life and Kolte-Patil, working closely with creative agencies on campaigns that went live across Mumbai.
Applied at Ekâ Life and Kolte-Patil Developers
Professional course, Jul 2026 – Mar 2027, applied across five case studies
Field-tested frameworks on Mumbai real estate marketing, Meta vs Google Ads, Local SEO and D2C launches.
I plan the strategy, create the content and run the campaigns myself: Meta and Google Ads, SEO, social media and landing pages. Every rupee is tied to a clear goal such as leads, sales or site visits.
Real estate is where I have hands-on experience, at Ekâ Life and Kolte-Patil Developers. My case studies also cover F&B, beauty/D2C and fitness brands.
Both. I'm based in Mumbai and open to marketing roles and project-based work. I usually reply within 24 hours.
Yes. I script and edit Reels, design carousels and statics, write copy, and also set up and optimise the ad campaigns that distribute them, with GA4, GTM and Meta Pixel tracking.
Send a message through the contact page or on WhatsApp at +91 84339 38323. We'll have a short call about your brand, audience and goals, and I'll come back with a plan.
Hiring a digital marketer or planning your next campaign? I'd love to hear about it.
I'm Mayank Prajapat, a Mumbai-based marketer with real estate experience at Ekâ Life and Kolte-Patil Developers. I combine on-ground campaign execution with brand strategy, digital marketing and hands-on content creation.
My Bachelor of Mass Media in marketing and advertising taught me the theory. Working in real estate marketing taught me how campaigns actually perform: hoardings, lift branding, bus shelters and station boards across Mumbai, launch events, possession ceremonies, and conversations with buyers on site.
Along the way I worked closely with creative agencies, including Brandniti and Eduavenir Solutions, briefing creatives and keeping brand communication consistent across every channel. I also helped draft corporate communication, including Ekâ Life's official announcement of its strategic partnership with Prestige Group.
Now I'm adding digital to that field experience through an 8-month professional course (Jul 2026 – Mar 2027): Meta and Google Ads, SEO, social media, websites and performance marketing. I apply it in full strategy case studies across real estate, fashion, F&B, beauty and fitness, and I create much of the content myself.
Bachelor of Mass Media (BMM): Marketing & Advertising
Thakur College of Science & Commerce, Mumbai
Digital Marketing Professional Course (8 months)
Jul 2026 – Mar 2027
Brandniti · Eduavenir Solutions · Blue Box Media · Akshar Advertising Solution
10-Day Vipassana Meditation Course · The Landmark Forum
Download my CV or browse case studies across real estate, fashion, F&B, beauty and fitness.
Strategy, content and campaigns for brands that want to grow online, across real estate, F&B, beauty, fitness and beyond.
Paid campaigns that turn budget into leads and sales.
A consistent, recognisable brand on every platform.
Scroll-stopping content, designed and written in-house.
Rank for the searches your customers make.
Pages built to convert visitors into customers.
The thinking behind every campaign.
Brand, audience, competitors and goals.
Channels, budget, KPIs and the big idea.
Content, ads and landing pages.
Campaign setup, tracking and testing.
Weekly reports and data-led improvements.
Tell me about your brand and goals. I'll reply with ideas within 24 hours.
Real work from Ekâ Life and Kolte-Patil first, then self-initiated concept and speculative strategy projects. Every card says which it is.
Five live campaign waves on GMLR: outdoor media, site branding, look-walkers, channel partners, social content and the Prestige Group press release.
View case studyLogistics, site visits, inspection reports and snag lists across Alora, K52 and La Vita, plus email marketing and possession events.
View internship
Full-funnel strategy: creatives, landing page, calculator, Meta & Google Ads, SEO and content calendar.
View case studyManifesto, personas, 7-brand competitor map, SWOT, Instagram and #SnitchTheCity influencer plan, Meta, Google, SEO, launch offer and a day-by-day calendar.
View case study
#BloomHour: Reels, local Meta ads, Google Business Profile and micro-influencers to fill weekday afternoons.
View case study
Serum launch with UGC Reels, catalogue ads, influencer seeding and email flows.
View case study
Free-trial lead funnel with Meta lead ads, Google search and WhatsApp automation.
View case study
15-section full-funnel plan with personas, ad copy bank, lead form and launch checklist.
Explore
16 sections: search campaigns, keywords, negatives, PMax, remarketing and tracking.
Explore
34 posts across Instagram, Facebook and LinkedIn with hooks, captions and hashtags.
View
Technical audit, keyword silos, local SEO and a 30-day blog calendar.
View
Interactive demo landing page for the Open House Ventures concept, with EMI & ROI calculator and 3-step lead form.
Open live pageFor roles, projects or a quick chat about real estate marketing, I usually reply within 24 hours.
Altitude 360 Residences · GMLR, Govandi
From November 2025 to May 2026 I executed the outdoor, BTL and on-site marketing for Domain, a residential tower on the Ghatkopar–Mankhurd Link Road (GMLR) in Govandi, by Ekâ Life with Dotom Lifespaces. Five campaign waves in all: the launch, limited-edition view residences, a pre-launch series, a full 20:80 payment-plan push across outdoor, BTL and the channel-partner network, and corporate PR.
Real campaigns for a live project (MahaRERA P51800023311). Creatives were produced by partner agencies; I briefed them, coordinated vendors and executed on the ground.
Altitude 360 Residences sells three view-led homes in one tower: Creek, Hill Crest and Sunset Residences. 1, 2 and 2.5 BHK, priced from about ₹75–85 lakh to ₹1.36 Cr at different stages of the campaign.
Selling premium, high-floor homes in a price-sensitive Govandi–Mankhurd market where buyers compare on EMI, not on views.
Turn the views into the reason to buy, drive site visits every weekend, and activate local channel partners across Govandi, Kurla and Chembur.
Families and investors from Govandi, Mankhurd, Chembur, Kurla, Wadala, Ghatkopar and Mumbra, reached on the street, at the station and through 16 channel partners.
The 20:80 offer was taken to every place a Govandi buyer passes in a day: the station, the bus stop, the main road, the inner lanes and the broker’s office.
| Medium | Where | Scale | Live from |
|---|---|---|---|
| Bus shelters | Shivaji Nagar signal · Govandi station | 2 shelters, 20×5 ft + side panels | 17 Apr 2026 |
| Site hoardings & arch gate | Domain site, GMLR | 11 panels (20×10 ft) + arch gate | 17 Apr 2026 |
| Station boards | Govandi railway station | 15 boards, 8×3 ft | 21 Apr 2026 |
| Pole kiosks | 2 km stretch around Govandi | 100 kiosks, 3×5 ft | 22 Apr 2026 |
| Look-walkers | Govandi Roads 1–16 · Kurla East | 4 routes, Fri–Sun for a month | 24 Apr 2026 |
| Channel-partner kit | Kurla, Govandi, Wadala, Chembur, Ghatkopar, Mumbra | 105,000 flyers · 13 standees · 16 CPs | Apr 2026 |
| Lift & staircase branding | Domain site (2nd & 7th floor) | Full lift wrap + 4 staircase panels | Apr 2026 |
| Customer experience | Sales office | 1,000 profile forms · 100 booking gifts & cards | Apr 2026 |
The agencies that put the Domain outdoor media up.
The company: a Mumbai outdoor media agency covering OOH, digital and BTL, MSME-registered. Specialises in hoardings and railway station media.
At Domain: the 30×30 ft GMLR hoarding and 8×3 ft station boards at Sion, Chunnabhatti, Chembur, Govandi and Ghatkopar, 15 boards each, with the creative changed on 19 Dec 2025. Also ran station hoardings at Kurla and Vikhroli (26×8 ft), boards at Mahim and Matunga, and Ghatkopar Metro FOB branding.
The company: a Mumbai outdoor advertising company, MSME-registered, handling large-format sites like gantries and transit media such as in-train panels.
At Domain: the Mankhurd junction gantry (100×10 ft) and Chheda Nagar junction gantry (120×10 ft), plus in-train panels on the Harbour Line (17×24 in). New creative was mounted on the Mankhurd gantry in Dec 2025.
Installation photos from the live campaign, April 2026.
₹11.32 L including GST, by category
25 posts carrying the same “Pay 20%. Have plenty.” line online: the content mix, posting times and the calendar I planned in May for June 2026.
See the calendar25 posts for “Pay 20, Have Plenty”, planned in May from the approved Domain content sheet: what to post, why, and when, with festival posts on their actual dates.
Cadence: 6 days a week, Monday to Saturday, with Sundays left for site visits. Reels run 3–4 times a week, an offer post goes out roughly weekly, and a carousel every 8–10 days.
“Pay 20%. Have plenty.” Every post ends on the 20:80 payment plan, so the offer is remembered without hard selling.
Calm and practical: “better planning”, not “luxury”. Right for buyers in Govandi and Chembur who compare on value.
Reels for reach, carousels to explain the upgrade, statics for the offer, and amenity, construction and local-life posts for proof.
Briefed Brandniti and Eduavenir Solutions on campaign creatives and followed each adapt through to print, from hoardings to lift panels.
Helped compare three media vendors line by line for billboards, gantries and station boards on the Chembur–Mankhurd corridor.
Tracked look-walkers through hourly photo check-ins on four routes, flagged walkers who left their routes and reported coverage gaps.
Coordinated flyers, standees and CP-meet materials for 16 brokers across six localities with the sales managers.
Booking gifts, UV-embossed congratulations cards and customer profile forms, so every booking felt like a milestone.
Tracked campaign spends and maintained customer and sales data in Excel for marketing reports.
The reports I shared internally after each campaign went live: every medium, location, size and live date, with photos from the street.
20 slides · PDFBus shelters, arch gate, 10 site hoardings, 15 station boards, 100 pole kiosks and look-walkers, with installation photos from Govandi and Kurla East.
View deck13 slides · PDFA 30×30 ft GMLR hoarding, a 100×10 ft gantry at Mankhurd junction, station boards from Govandi to Chembur, and site branding.
View deckDecks, agency concepts and creatives, organised by type. Each folder opens in Google Drive.
Folder · 2 filesSocial media postsSM posts deck and “Pay 20” content sheet
Folder · 5 conceptsAgency conceptsBrandniti creative routes, Nov – Feb
Folder · 2 decksOutdoor, site & BTLLive “Pay 20” deck and deliverables
Folder · 8 creativesPrint & digital adsLaunch, view and pre-launch ads
Folder · 2 filesPress releaseEkâ Life × Prestige Group
Everything in one placeOpen the full showcaseAll folders in Google Drive
The release announced Prestige Group’s joint development of a 17.212-acre parcel in Sector 92, Gurugram, next to Sare Gurugram, near the Dwarka Expressway. It positioned Ekâ Life as a developer that revives stressed projects, and carried quotes from Ekâ Life's founder, Mr Ajay Munot, and Prestige Group's CMD, Mr Irfan Razack.
My role: collaborated with the legal team to draft the announcement, keeping the external messaging accurate and on-brand.
I've executed outdoor, BTL and social campaigns for a live project. Let's talk about yours.
“Creation, not Construction.”
Three months as a marketing intern at one of India's established listed developers: logistics, site visits and inspection reports across three Mumbai projects, email marketing, channel partner meets and possession events. This is where I learned how real estate marketing works on site.
Six areas of work across three projects, April to June 2025, working alongside the marketing team.
Planned and coordinated logistics for marketing activities, site requirements and events.
Regular visits to Alora, K52 and La Vita, including supporting buyers on their site visits.
Inspected work on site and wrote inspection reports and snag lists for the project teams.
Prepared and sent email marketing communication about the projects.
Took part in channel partner meetings and saw how brokers drive real estate sales.
Managed flat-possession events together with the marketing team, from setup to handover day.
Not a calendar of dates but the cycle the work followed: what I saw on site fed the reports, the communication and, finally, possession day.
Three Kolte-Patil projects across Mumbai and Navi Mumbai, visited every week.
Santacruz · Mumbai
Khar · Mumbai
Vashi · Navi Mumbai
Kolte-Patil is a listed developer with a dominant presence in Pune's residential market and projects in Mumbai and Bengaluru. In 2025 Blackstone acquired a 40% stake.
Company figures and awards from Kolte-Patil's Q1 FY27 investor presentation and Business Standard (Mar 2025). Brand colours on this page are a presentation choice, not Kolte-Patil's brand guidelines.
ET Real Estate Awards 2025: integrated 360-degree marketing campaign, for Canvas.
Asia Pacific Property Awards 2025–26 and Golden Brick Awards 2024 for 24K Manor.
Watching buyers walk a project showed me which details actually close a decision. That later shaped how I briefed creatives at Ekâ Life.
Possession events are the moment a buyer becomes an advocate, and running them with the team showed me how much the details matter.
Channel partner meetings taught me how much of real estate sales runs through brokers, which I put to work with 16 partners on Domain.
At Ekâ Life I took this site experience into live outdoor, BTL and social campaigns.
“Where Hospitality Meets Opportunity”
Open House Ventures sells premium residences and serviced apartments across Mumbai's western corridor. Buyers can live in them, rent them out, or earn hotel-style income through a managed rental program.
The self-set brief: turn property browsers and investors across Borivali, Andheri, Dadar, Bandra and Worli into booked site visits. The strategy pairs hospitality warmth (“live like a guest”) with investment logic (rental yield, EMI coverage, appreciation), using tier-specific creatives, a conversion-focused landing page and full-funnel paid media.
Concept project, self-initiated. Open House Ventures is a fictional brand. I set the brief and wrote the strategy, ad plans, SEO plan, content calendar and landing-page copy. All prices, budgets, yields and results are illustrative assumptions, not campaign data.
*Multi-channel digital marketing plan & creative deliverables proposed for Open House Ventures.
Each tier gets its own persona, price story and creative angle, so a Borivali first-home buyer never sees a Worli penthouse ad.
& suburban belts
Business & commercial hubs
Central Mumbai
Sea belt corridors
Tap any post to see the full creative, caption and the strategy behind it. Use the arrow keys or swipe to browse.
Simulated Instagram profile. Follower counts, likes and comments are illustrative; the posts are my concept creatives.
Posts rotate across all four micro-markets and the four content pillars (inspiration, education, trust and promotion), so the grid works as a brand page and as a sales tool.
A booking experience built on behavioural economics (loss aversion, social proof, risk reversal) and low-friction micro-commitments.
On the demo page, countdowns, “units left” tags, visitor toasts and the RERA badge use placeholder data. A live project would show only real inventory, real and consented activity, and its actual MahaRERA number.
This is the live page. Scroll inside the frame to explore it.
What we used: High-contrast primary CTAs (“Book Site Visit”, “Get Exact Pricing”) above the fold and in every listing card, plus a sticky mobile bar with WhatsApp.
Purpose & impact: Ready buyers can act at once, while softer CTAs (“Calculate EMI”, “Download Brochure”) capture browsers without pressure.
Expected: Higher CTR across intent stagesWhat we used: A pre-launch price countdown bar, limited weekend site-visit slots and “Only 3 sea-facing units left” tags on luxury listings.
Purpose & impact: Clear deadlines stop buyers from putting off a high-ticket decision indefinitely.
Expected: Less hesitation, faster enquiriesWhat we used: Toasts such as “Rohan from Andheri just booked a site visit” and “Priya from Dadar downloaded the Worli brochure” (fictional names on the demo).
Purpose & impact: Seeing others act builds confidence and reduces scepticism about a new brand.
Expected: Builds trust in real timeWhat we used: Micro-market chips, a total-price or area × rate mode, a live EMI doughnut and a “rent covers X% of your EMI” bar.
Purpose & impact: Turns a ₹3 Cr price tag into a monthly number, and shows investors how rental income offsets the EMI.
Expected: Longer time on page, warmer leadsWhat we used: Step 1 micro-market & budget, step 2 name & phone, step 3 date + WhatsApp opt-in, with calculator values pre-filled.
Purpose & impact: Easy first questions build momentum, and sales gets qualified, budget-tagged leads.
Expected: Higher completion rateWhat we used: a MahaRERA number slot (placeholder on the demo), transparent ₹/sq ft pricing, a managed rental program and bank-loan tie-ups.
Purpose & impact: Removes the biggest objections in Mumbai real estate: hidden costs, delays and the hassle of renting out.
Expected: Lower perceived riskWhat we used: “Get the Worli price sheet & floor plans on WhatsApp” in exchange for a phone number.
Purpose & impact: Most first-time visitors aren't ready to visit, so this captures them for nurture and retargeting.
Expected: Captures non-ready visitorsWhat we used: An accordion covering possession timelines, the rental program, NRI purchases, loans and stamp duty.
Purpose & impact: Answers doubts before buyers leave to search forums where competitors can reach them.
Expected: Keeps buyers in the funnelThe same component that powers the landing page. Pick a micro-market and adjust the sliders.
Wireframe & copy
Agentic coding
CMS & page builder
Turning casual scrollers into booked site visits at every stage of the property journey.
Lifestyle Reels, sea-view drone shots and micro-market carousels that earn saves, shares and profile visits.
Floor plans, ₹/sq ft transparency, the EMI & ROI calculator and testimonials that answer “can I afford it?” and “will it earn?”.
Lead forms, WhatsApp and retargeting with a “stay a night on us” site-visit offer, measured as cost per site visit.
Let's build a data-driven plan that fills your site-visit calendar.
Go With The Fashion.
A 30-day digital launch strategy for a men's and women's fashion brand built for Gen Z and Millennial Mumbai. It covers positioning, brand theory, personas, competitors, Instagram, influencers, Meta and Google Ads, SEO, a launch offer, the full funnel and a day-by-day calendar.
Independent speculative project. Not commissioned by, or affiliated with, the Snitch fashion brand; the name is used as a case-study subject. All strategy work is my own. Budgets, turnout and KPIs are illustrative.
Snitch doesn't ask to be noticed.
It makes noticing unavoidable.
We don't compete for attention.
We make competing feel pointless.
Quality that makes you question everything you wore before.
A new entrant with zero brand equity, no reviews or UGC, and a name that overlaps with an existing brand, competing against funded players who can outspend on media.
Category recall, not incremental share. By Day 30, hearing “Snitch” should end the conversation before a competitor is considered: 800–1,200 orders at a CAC under ₹350.
Gen Z and Millennial men and women in Mumbai, 18–30. Mobile-first, Reels-led, trend-driven, and tired of fast fashion that doesn’t fit Indian bodies.
Every Reel, ad and creator collab puts the product on real bodies in real Mumbai settings, and lets styling, fit and versatility do the convincing. Paid media and influencers are distribution, not decoration. The goal: a first-time buyer feels their old wardrobe suddenly looks dated.
The plan opens with a proposed experiential launch at NESCO, Goregaon, to put the product in front of the audience in person before digital spend. The 30-day digital plan is built to recreate that in-person “wow” at scale.
Scaffolding, staging, lighting and counters stay strictly black (#000000) and white (#FFFFFF). The clothing is the only colour in the room, so bold prints, geometric patterns and crochet textures pop like art on a gallery wall.
Separate from the 30-day digital budget
For Gen Z and Millennial men and women in Mumbai who want to look current without overthinking it, Snitch is the fashion brand that needs no introduction. Unlike legacy labels that rely on heritage and slow seasonal drops, Snitch moves at the speed of trends and lets the product speak first.
A thin symbol paired with a heavyweight wordmark: precision and restraint against confidence and presence. The same contrast scales up to the monochrome-vs-vibrant gallery.
Gen Z dresses for who they are today, not a long-term wardrobe plan. Every campaign speaks to a moment, not a season.
Fast design-to-shelf and quick-commerce delivery become proof that Snitch moves as fast as culture.
Content anchors on personas, not micro-trends. The brand mirrors who the customer is becoming.
“Sold out because we made just enough” turns limited drops into a scarcity story.
Lead with ₹800–₹1,999 shirts, tees and jeans for launch volume; use luxe pieces as aspirational hero shots; sell accessories as post-purchase upsells.
| Category | Price range | Role in strategy |
|---|---|---|
| Casual & formal shirts | ₹800 – ₹3,799 | Core acquisition: highest search volume, entry price |
| Jeans & trousers | ₹800 – ₹3,599 | High-frequency repeat, pairs with shirts in styling |
| T-shirts & casualwear | ₹800 – ₹1,999 | Lowest-friction first purchase, ideal for gifting |
| Sweaters & winterwear | ₹1,200 – ₹2,399 | Seasonal spike, Nov–Jan push |
| Blazers & luxe outerwear | ₹2,500 – ₹5,699 | Premium halo that lifts brand perception |
| Shoes, sunglasses & perfumes | ₹800 – ₹3,500 | Cross-sell to lift AOV and LTV |
19–26 · College or early jobs (BKC, Andheri, Lower Parel) · ₹15–40K/month
22–30 · Working professional or young creative · ₹30–70K/month
Seven players across budget D2C, homegrown streetwear, conglomerate athleisure and global fast fashion. Nobody sits in the fast-and-premium quadrant.
| Brand | Positioning | Price | Gap Snitch can exploit |
|---|---|---|---|
| Bewakoof | Graphic tees, pop-culture | ₹500–1,500 | Own the office-to-weekend wardrobe |
| The Souled Store | Licensed merch, unisex | ₹600–2,000 | Lead with everyday wearability |
| Beyoung | Budget fast fashion, combos | ₹400–1,200 | Win on styling and aspiration |
| The Indian Garage Co. | Denim-led casual streetwear | ₹800–2,000 | Dual men/women catalogue |
| Nobero (TMRW) | Travel athleisure, co-ords | ₹700–2,500 | Own smart-casual occasions |
| Bonkers Corner | Mumbai oversized unisex | ₹700–2,500 | Fitted, tailored occasion-wear |
| H&M India | Global fast fashion | ₹1,000–5,000 | Faster trends, Mumbai voice, lower entry |
One product worn three ways: office, casual, night out.
Real people on Bandra streets, Carter Road, local trains and Marine Drive.
Fabric close-ups, fit guides and size myths that cut return anxiety.
Teasers, countdowns and “sold out in X hours” proof.
Relatable Gen Z fashion dilemmas that drive shares and comments.
8–10 Reels · 3–4 carousels · 2–3 statics · 4–6 Stories a day. Hashtags: #GoWithTheFashion #SnitchDrop #MumbaiFashion
Tap any post to see the full creative, caption and the strategy behind it.
Simulated Instagram profile. Follower counts, likes and comments are illustrative; the posts are my concept creatives.
Six launch posts that move from manifesto to proof to offer: brand voice, versatility, fit, the NESCO gallery, the “First 500” offer and drop-culture scarcity.
70+ creators across three tiers, briefed around the proposed NESCO launch with a three-phase drop. Target goals: 10,000+ footfalls, explosive UGC, and amplification of the exclusive capsule.
| Tier | Profile | Structure | Deliverables |
|---|---|---|---|
| Nano · 5K–25K | Mumbai college and lifestyle creators | Gifting + ₹1,000–₹3,000 | 1–2 Reels, 2 stories, 30-day usage rights |
| Micro · 25K–100K | Fashion and styling niche, local footprint | ₹5,000–₹15,000 + product | 2 Reels, 1 carousel, stories, tracked code |
| Macro · 100K–500K | Established fashion creators | ₹25,000–₹75,000 | Launch-day hero Reel, 3–4 stories, collab post |
4 days out. “The Outfit Dilemma” Reel with a “Last minute? Snitch it” vibe, ending in an invite-box unboxing.
Event day. 3–5 live Stories: the scale of NESCO, the black-and-white gallery against colourful racks, DJ and community zones.
Post-event. #SwitchToSnitch transition Reels from basics into vibrant co-ords against the monochrome backdrop.
5 macro creators for pre-event FOMO and meet-and-greets.
15 mid-tier menswear creators on fit, fabric and sizing.
50+ micro and nano creators for raw “Come With Me” vlogs.
| Meta stage | Objective | Audience | Creative angle |
|---|---|---|---|
| Awareness | Reach / video views | Broad 18–35, Mumbai + 25 km; fashion, streetwear, college | Brand film, “Go With The Fashion” Reels, UGC compilation |
| Consideration | Traffic / add to cart | Video viewers, IG engagers, lookalikes | Styling Reels, best-seller carousel, fit reassurance |
| Conversion | Purchase (Advantage+) | Add-to-cart, cart abandoners, past engagers | Launch offer with urgency, UGC testimonial, DPA retargeting |
60% Search · 40% Performance Max (from Day 10–15, once conversion data exists)
Flat 25% off + free shipping on shirts, tees, jeans and trousers. 500 orders or 7 days, whichever comes first.
342 / 500 claimed
Checkout upsell: “Buy 2, get free shipping on perfumes & sunglasses” protects accessory margins.
| Days | Week | Key activity |
|---|---|---|
| 1–2 | Pre-launch | Instagram goes live with the brand-film Reel; waitlist landing page opens |
| 3–4 | Pre-launch | Styling boxes to nano/micro creators; “7 days to go” countdown; Meta awareness starts |
| 5–6 | Pre-launch | “Behind the drop” fabric story; first SEO blog; sitemap to Search Console |
| 7 | Pre-launch | “Tomorrow we drop” Reel; early-bird 30% off for the first 100 sign-ups |
| 8 | Launch | LAUNCH DAY: site live, creator hero Reels, Meta + Google on, “First 500” begins |
| 9–12 | Launch | UGC reposts, retargeting, macro collab, Fit & Fabric Reels, 24-hr follower flash sale |
| 13–14 | Launch | Mid-launch review: shift budget to winning creative; second creator wave |
| 15–18 | Momentum | Performance Max on conversion data; “Snitched by You” UGC series; styling blog |
| 19–21 | Momentum | Micro-drop teaser, comment-to-win giveaway, testimonial ads; CAC/ROAS check |
| 22–24 | Retention | WhatsApp/email: 10% off second order; review and UGC requests |
| 25–28 | Retention | Full-funnel analysis; Month-2 budget; geo test in Pune and Thane |
| 29–30 | Retention | 30-day recap Reel and next-drop teaser |
Illustrative allocation
Tracked in Instagram Insights, GA4, Shopify and Ads Manager
Let's build a launch plan that makes your product impossible to ignore.
“Slow coffee. Fast friends.”
A specialty café in Bandra West that wanted more than weekend crowds. The brief: fill the quiet weekday afternoons, build a loyal local community and grow delivery orders, all on a lean budget.
Concept project, self-initiated. Brew & Bloom Café is a fictional brand. I set the brief and wrote the strategy, content plan and copy. Budgets and KPI targets are proposals, not results.
Packed weekends, but a 60% emptier café Monday to Thursday between 3 and 6 pm.
Raise weekday footfall and build a recognisable, warm brand on Instagram and Google.
College students, remote workers and young professionals aged 18–32 within 3 km.
Every weekday 3–6 pm becomes Bloom Hour: a slow-coffee ritual with a combo price, a lo-fi playlist and a stamp card. Reels show the calm café vibe, local Meta ads target a 3 km radius, and the stamp card drives repeat visits.
Tap any post to see the full creative, caption and the strategy behind it.
Simulated Instagram profile. Follower counts, likes and comments are illustrative; the posts are my concept creatives.
Six launch posts mixing product, offer, community and social-proof content, each written to move followers one step closer to a visit or purchase.
A 3–6 pm coffee + croissant combo for ₹299, promoted with Reels and local ads.
Pet-friendly Sundays, open-mic nights and UGC reposts that make regulars feel seen.
An optimised Google Business Profile with weekly posts, photos and review replies.
Five Mumbai micro-influencers (10–50K) for honest first-visit Reels.
Proposed monthly allocation
Indicative 90-day goals
Let's plan content and campaigns that grow your audience and your sales.
“Skincare that shows up for you.”
An ingredient-led D2C skincare brand launching its first hero product, a Vitamin C serum. The goal was a profitable launch: build trust fast and turn Instagram attention into online orders.
Concept project, self-initiated. Lumière Skin is a fictional brand. I set the brief and wrote the strategy, content plan and copy. Budgets and KPI targets are proposals, not results.
A new brand in a crowded category, with no reviews and low trust.
Launch the hero serum, reach 3× ROAS on paid social and build an email/WhatsApp list.
Women and men aged 20–35 in metro cities who research ingredients before buying.
The content plan leads with ingredients. Each one is explained in plain language, without promises the product cannot back up.
An antioxidant widely used in serums aimed at dullness and uneven-looking tone.
A form of vitamin B3, commonly used to support oil balance and the look of pores.
A humectant that draws water into the skin’s surface layers for a hydrated feel.
Lumière Skin is a concept brand, so these are general ingredient descriptions, not tested product claims. A live launch would use claims such as “dermatologist-tested” only with test reports to back them.
A 28-day challenge where creators and customers post weekly skin check-ins with the serum. Each week unlocks a routine tip, and the best stories are featured on the page and in ads.
Tap any post to see the full creative, caption and the strategy behind it.
Simulated Instagram profile. Follower counts, likes and comments are illustrative; the posts are my concept creatives.
Six launch posts mixing product, offer, community and social-proof content, each written to move followers one step closer to a visit or purchase.
Carousels that explain each ingredient in plain language, building trust before the sale.
Ten creators film honest 28-day routine Reels, reused as Meta ad creatives.
Advantage+ shopping campaigns with UGC hooks, plus retargeting of viewers and cart abandoners.
A WhatsApp routine reminder and email series that drive the second purchase.
Proposed monthly allocation
Indicative 90-day goals
Let's plan content and campaigns that grow your audience and your sales.
“Train hard. Belong here.”
A boutique strength and HIIT studio opening in Andheri West. The goal was 150 founding members before launch day, using a free-trial funnel and a community-first brand.
Concept project, self-initiated. FitForge Studio is a fictional brand. I set the brief and wrote the strategy, content plan and copy. Budgets and KPI targets are proposals, not results.
A new studio competing with big gym chains and their low monthly prices.
Book 600 free trials and convert 25% into founding memberships within 60 days.
Working professionals aged 24–40 within 5 km who want coached, small-group training.
A pre-launch challenge: book a free trial, complete three classes in seven days and unlock founding-member pricing. A live “spots left” counter and member check-in Reels keep the urgency high.
Tap any post to see the full creative, caption and the strategy behind it.
Simulated Instagram profile. Follower counts, likes and comments are illustrative; the posts are my concept creatives.
Six launch posts mixing product, offer, community and social-proof content, each written to move followers one step closer to a visit or purchase.
One clear path from first click to founding member, with a follow-up at every step.
Coach-led Reels, Meta lead ads and Google Search reach people within 5 km.
Lead form to WhatsApp booking, with automated reminders to cut no-shows.
Complete three classes in the 7-day trial to unlock founding pricing.
Founding membership, limited to 150 spots, with the price locked in.
Concept pricing, taken from the campaign creatives. Not a live offer.
Lead ads to WhatsApp booking, with automated reminders that cut no-shows.
Form-check Reels and quick workouts that show expertise and personality.
Limited founding pricing with a visible countdown of spots left.
Saturday community runs and member spotlights that build belonging.
Proposed monthly allocation
Proposed 60-day goals
Let's plan content and campaigns that grow your audience and your sales.
Where Hospitality Meets Opportunity, from Borivali to Worli. A 15-section Facebook & Instagram plan to attract buyers and investors, nurture consideration and drive qualified site-visit leads.
Proposed strategy & simulated portfolio deliverable
| Campaign | Budget/day | Results | CPL |
|---|---|---|---|
| OHV_TOFU_REACH_ALL | ₹833 | 1.9 L reach | n/a |
| OHV_MOFU_ENGAGE_ALL | ₹1,000 | 2,640 LPV | n/a |
| OHV_BOFU_LEADS_TIERS | ₹1,500 | 58 leads | ₹776 |
| OHV_BOFU_RTG_TEST | Paused | n/a | n/a |
Illustrative month-1 snapshot · not real campaign data
The goal is qualified site-visit leads, not cheap clicks. Every metric ladders up to cost per site visit.
| KPI | Definition | Target (indicative) |
|---|---|---|
| CPM | Cost per 1,000 impressions | ₹180 – ₹350 (Mumbai) |
| CTR (link) | Link clicks ÷ impressions | > 1.2% |
| CPL | Cost per qualified lead, by tier | ₹500 – ₹3,000 |
| Lead → site visit | Leads that visit the site | 15 – 20% |
| Cost per site visit | Spend ÷ completed visits | < ₹5,000 |
| ROAS on bookings | Booking value ÷ ad spend (CRM) | Tracked via offline conversions |
One persona per micro-market. Each gets its own hook, format and offer.
Budget is weighted to the bottom of the funnel, where leads are generated, while TOFU keeps the retargeting pools full.
Ad-set budget optimisation keeps spend under control for each micro-market. Naming convention: OHV_BOFU_LEADS_WORLI_LUX_REEL_V1
OHV_TOFU_REACHOHV_MOFU_LPVOHV_BOFU_LEADS| Micro-market | Share | Monthly | Daily |
|---|---|---|---|
| Suburban Borivali | 20% | ₹20,000 | ₹667 |
| Business Andheri | 25% | ₹25,000 | ₹833 |
| Central Dadar | 20% | ₹20,000 | ₹667 |
| Luxury Bandra / Worli | 35% | ₹35,000 | ₹1,167 |
| Total | 100% | ₹1,00,000 | ₹3,333 |
Exclusions: leads from the last 30 days, brokers / channel partners (CRM list), job seekers.
12 creatives across 3 formats: 4 Reels/Stories (9:16), 4 Feed (4:5) and 4 Carousel cards (1:1), at least 3 per micro-market.
Your first home, hotel-style 🏨 2 BHK in Borivali West from ₹2.47 Cr*. Concierge, pool & housekeeping included.
Live here or rent it out. Our hospitality team runs your home like a boutique hotel ✈️
Grew up in Dadar? Come home to it, upgraded. 3 BHK near Shivaji Park.
Wake up to the Sea Link 🌊 Sea-facing residences by invitation.
EMI from ~₹1.7 L/month* for a 2 BHK next to the National Park. Calculate yours 👇
₹7,000/night × 65% occupancy ≈ ₹1 L/month net*. Can your rent pay your EMI?
Guest suites for visiting family, valet and a hotel-grade lobby. Dadar living, upgraded.
Carter Road sunsets. A home that hosts like a hotel. 3 BHK, Bandra West.
Swipe through Borivali: price, plans and amenities in 5 cards.
Swipe to see the rental maths for Andheri serviced residences.
Dadar floor plans: 2 & 3 BHK from ₹3.5 Cr.
Sea-view decks, butler service and private lifts. Swipe for the Worli collection.
Ready-to-paste copy for each tier. Tap the copy icon to grab a whole block.
A Higher-intent form type adds a review step, which cuts junk leads. Qualifying questions tag every lead by micro-market and budget for the sales team.
Open House VenturesBuild trust with people who engaged or visited.
Answer “can I afford it?” and “will it earn?”.
Pre-launch price + free night stay with visit.
WhatsApp CTA, weekend slots, pick-up offer.
| Event | Trigger |
|---|---|
PageView | Every page load |
ViewContent | Residence card / floor plan viewed |
Lead | Lead form or site form submitted |
Schedule | Site-visit date confirmed |
Contact | WhatsApp / call click |
CAPI sends server-side events for accuracy. CRM stages (site visit done, booking) are uploaded as offline conversions.
| Test | Variant A | Variant B | Success metric |
|---|---|---|---|
| Hook | Price-led (“From ₹1.5 Cr”) | Lifestyle-led (“Live like a guest”) | CTR, CPL |
| Format | Reel | Carousel | Cost per landing page view |
| Conversion path | Instant lead form | WhatsApp click-to-chat | Lead → site visit % |
| Offer | Free night stay | Pre-launch price | Cost per site visit |
Rules: change one variable at a time, run each test for 7 days and at least 50 conversions before deciding.
Launch all ad sets, avoid edits, check tracking daily.
Pause ads with CTR < 0.8% or CPL 2× target.
Raise winning ad-set budgets by +20% every 3 days.
Launch lookalikes and full retargeting sequences.
Indicative projections based on typical Mumbai real estate benchmarks. These are not real campaign data.
| Tier | Expected CPL | Monthly spend | Est. leads | Est. site visits |
|---|---|---|---|---|
| Suburban (Borivali) | ₹500 – ₹800 | ₹20,000 | 25 – 40 | 5 – 8 |
| Business (Andheri) | ₹600 – ₹1,000 | ₹25,000 | 25 – 40 | 4 – 7 |
| Central (Dadar) | ₹900 – ₹1,500 | ₹20,000 | 13 – 22 | 3 – 4 |
| Luxury (Bandra / Worli) | ₹1,500 – ₹3,000 | ₹35,000 | 12 – 23 | 3 – 5 |
| Total | Blended ~₹1,000 | ₹1,00,000 | 75 – 125 | 15 – 24 |
A 16-section plan that puts Open House Ventures in front of people searching “2 BHK in Borivali West” or “sea view flats in Worli”: one search campaign per tier, backed by Performance Max and remarketing.
Proposed strategy & simulated portfolio deliverable
Search captures demand that already exists. The job is to win the highest-intent queries in each micro-market at a cost per site visit that sales can live with.
| KPI | Target (indicative) | Why it matters |
|---|---|---|
| Search impression share (exact) | > 60% | Visibility on core project terms |
| CTR (search) | > 6% | Ad relevance and Quality Score |
| Conversion rate | > 6% (landing page) | Landing page effectiveness |
| CPL | ₹700 – ₹2,500 by tier | Efficiency |
| Lead → site visit | 20 – 25% | Search leads are typically warmer than social |
OHV_PMAX_ALLOHV_DISP_RMK| Campaign | Share | Monthly | Daily |
|---|---|---|---|
| Search (4 tier campaigns) | 60% | ₹36,000 | ₹1,200 |
| Performance Max | 25% | ₹15,000 | ₹500 |
| Display remarketing | 15% | ₹9,000 | ₹300 |
| Total | 100% | ₹60,000 | ₹2,000 |
Exact and phrase match on core terms, with broad match only inside Smart Bidding once conversion data exists.
| Tier | Ad group | Sample keywords | Match |
|---|---|---|---|
| Borivali | Generic | [flats in borivali west], "new projects in borivali west" | Exact · Phrase |
| Borivali | BHK | [2 bhk flat in borivali west], "1 bhk borivali price" | Exact · Phrase |
| Andheri | Investment | "andheri west 3 bhk price", [serviced apartments andheri east] | Exact · Phrase |
| Andheri | Near airport | "flats near mumbai airport", [property near seepz] | Phrase |
| Dadar | New launch | "dadar new launch", [new projects in dadar west] | Exact · Phrase |
| Dadar | Landmark | "flats near shivaji park", [3 bhk dadar west] | Exact · Phrase |
| Luxury | Bandra | "bandra west luxury apartments", [4 bhk bandra west] | Exact · Phrase |
| Luxury | Worli | "worli sea view penthouse", [sea facing flats worli] | Exact · Phrase |
These protect the budget from renters, job seekers and bargain hunters. Applied as a shared list across all search campaigns.
Exception: “rental income” and “rental yield” are added as positive phrase keywords in the Andheri investment ad group, so “rent” is applied as an exact-match negative there.
Pin “Hospitality Meets Opportunity” (29 characters, the shortened tagline) only for brand terms. Leave other headlines unpinned so Google can test combinations.
Floor Plans · EMI Calculator · Rental Program · Book Site Visit
MahaRERA Registered · Bank Tie-ups · Free Pick-up · Managed Rentals
Types: 1 BHK, 2 BHK, 3 BHK, 4 BHK, Penthouse
Sales line, scheduled 9 am – 9 pm
Linked Google Business Profile for each site office
Name, phone, micro-market, budget
Collect data with a max CPC cap per tier.
Once ~15 conversions per campaign are recorded.
Set tCPA at the tier's CPL goal.
Import site-visit and booking values from the CRM.
/explore#borivali)PMax extends reach across YouTube, Discover, Gmail and Maps, guided by first-party signals.
| Audience | Window | Creative | Frequency cap |
|---|---|---|---|
| All visitors | 1–7 days | Free night stay offer | 3 / day |
| All visitors | 8–30 days | Testimonial / walkthrough | 2 / day |
| Form drop-offs | 1–14 days | “Finish booking your visit” | 3 / day |
| Calculator users | 1–30 days | Bank-loan offers | 2 / day |
| GA4 event | Trigger (GTM) | Key event? |
|---|---|---|
generate_lead | Site-visit form submit | Yes (primary) |
calculator_use | EMI slider changed | No (audience) |
brochure_download | Lead magnet submit | Yes (secondary) |
whatsapp_click | Click on wa.me links | Yes (secondary) |
call_click | Click on tel: links | Yes (secondary) |
Enhanced conversions are on, the GCLID is stored in a hidden form field, and CRM stages (site visit done, booking) are imported weekly as offline conversions.
Spend pacing, disapprovals, search terms review
CPL by tier, new negatives, ad copy tests, lead quality from sales
Cost per site visit, bookings attributed, budget shifts between tiers
A publishing plan for Instagram, Facebook and LinkedIn that rotates across Borivali, Andheri, Dadar, Bandra and Worli and turns browsing into high-intent site-visit enquiries.
Lifestyle Reels, drone views, “a day at Open House”. 10 posts.
Price guides, ROI maths, stamp duty, NRI buying. 9 posts.
RERA, transparency, team BTS, try-before-you-buy. 7 posts.
Tier offers, site visits, pre-launch deadlines. 8 posts.
| Day | Platform | Pillar | Market | Format | Hook | Caption | CTA | Hashtags |
|---|---|---|---|---|---|---|---|---|
| Day 01 | Inspiration | All | Reel (20s) | Some homes you live in. Some you earn from. | Introducing Open House Ventures: resort-style residences across 5 Mumbai locations, with an optional managed rental program. | DM “OPEN” | #OpenHouseVentures #MumbaiRealEstate #LuxuryHomes | |
| Day 01 | Inspiration | All | Video + long caption | Meet the new way to own in Mumbai. | Live in it, rent it out, or earn like a hotel. From Borivali to Worli, ₹1.5 Cr – ₹25 Cr+. Here's how our hospitality-led model works. | Book a site visit | #MumbaiHomes #RealEstate | |
| Day 01 | Inspiration | All | Company announcement | Hospitality and real estate, under one roof. | Open House Ventures launches across Mumbai's western corridor, blending serviced-residence operations with residential ownership. | Follow the page | #RealEstate #Hospitality #Mumbai | |
| Day 02 | Education | All | Carousel (6 slides) | Borivali to Worli: which Mumbai suits you? | Honest ₹/sq ft for 4 micro-markets, from ₹30K in Borivali to ₹1.2L+ in Worli. Save this. | Save & share | #MumbaiProperty #PropertyPrices #Worli | |
| Day 02 | Education | All | Carousel | Your Mumbai property price guide. | Rates and ticket sizes for Borivali, Andheri, Dadar, Bandra & Worli in one swipe. | Download price sheet | #MumbaiRealEstate #HomeBuying | |
| Day 03 | Promotion | Borivali | Static post | Your first home, hotel-style. | 2 BHK · 650 sq ft · ₹2.47 Cr* next to the National Park. EMI from ~₹1.7 L/month*. | Book a visit | #BorivaliWest #FirstHome #2BHK | |
| Day 03 | Education | All | Article / document | Why hospitality-led housing is Mumbai's next big shift. | Rental demand from business travellers and the rise of managed residences, plus what it means for buyers. | Read more | #RealEstateTrends #Investment | |
| Day 04 | Inspiration | Andheri | Reel (30s) | A day at Open House: Andheri edition. | Airport pick-up, check-in, concierge and a rooftop sunset. This is how guests (and owners) live. | Follow for more | #AndheriWest #ServicedApartments | |
| Day 04 | Inspiration | Andheri | Reel | What does “hotel-style living” actually mean? | A walkthrough of concierge, housekeeping and guest services at our Andheri residences. | Watch & share | #Andheri #MumbaiLiving | |
| Day 05 | Education | Andheri | Carousel | Can your rent pay your EMI? | ₹7,000/night × 65% occupancy ≈ ₹1 L/month net*. The maths on a ₹2.1 Cr Andheri 1 BHK. | Comment “YIELD” | #RentalYield #InvestSmart #EMI | |
| Day 05 | Education | Andheri | Static + link | Try our free EMI & ROI calculator. | Pick a micro-market, set your budget and see how much rental income could cover. | Use calculator | #HomeLoan #PropertyInvestment | |
| Day 05 | Education | Andheri | Infographic | Rental yield vs FD: a quick comparison. | Indicative 5–6% gross yield in Andheri serviced homes, plus capital appreciation. A look at the numbers. | Get ROI sheet | #Investing #RealEstateIndia | |
| Day 06 | Trust | All | Static post | RERA registered. Every single tower. | Transparent per-sq-ft pricing, no hidden charges, possession dates committed in writing. | Link in bio | #RERA #TrustedDeveloper | |
| Day 06 | Trust | All | Post + PDF | Our pricing promise, in writing. | Why we publish carpet-area ₹/sq ft for every residence, and how that builds buyer trust. | Download PDF | #Transparency #RealEstate | |
| Day 07 | Promotion | Dadar | Static post | Upgrade to Central Mumbai. | 3 BHK · 1,050 sq ft near Shivaji Park · ₹6 Cr*. Guest suites for visiting family. | Book walkthrough | #DadarWest #ShivajiPark #3BHK | |
| Day 07 | Promotion | Dadar | Lead ad creative | Grew up in Dadar? Come home to it, upgraded. | Premium 2 & 3 BHK from ₹3.5 Cr with valet, concierge and a hotel-grade lobby. | Book now | #Dadar #CentralMumbai | |
| Day 08 | Inspiration | Worli | Reel (drone) | Wake up to the Sea Link. | Sea-facing 4 BHK residences with private decks and butler service. By invitation only. | DM for preview | #Worli #SeaView #LuxuryRealEstate | |
| Day 08 | Inspiration | Worli | Video | Mornings on the Worli Sea Belt. | A cinematic look at our ultra-luxury collection, ₹5 Cr – ₹25 Cr+. | Request preview | #Worli #MumbaiLuxury | |
| Day 08 | Inspiration | Worli | Video | Mumbai's sea belt, reimagined. | How we design ultra-luxury residences for HNI and NRI owners who want hospitality-grade service. | Learn more | #LuxuryRealEstate #NRI | |
| Day 09 | Education | All | Carousel | Stamp duty in Mumbai, explained in 60 seconds. | 6% stamp duty, ₹30K registration, 5% GST on under-construction homes, and what women buyers save. | Save this | #StampDuty #HomeBuyingTips | |
| Day 09 | Education | All | Document post | The real cost of buying a home in Mumbai. | A line-by-line breakdown beyond the sticker price, for first-time buyers and investors. | Read | #PersonalFinance #RealEstate | |
| Day 10 | Trust | All | Reel (BTS) | Meet the team that runs your home. | Behind the scenes with our hotel-trained housekeeping and concierge staff. | Follow | #BehindTheScenes #Hospitality | |
| Day 10 | Trust | All | Photo album | The people behind Open House. | From front desk to housekeeping: the hospitality team that keeps every residence guest-ready. | Like & share | #Team #Hospitality | |
| Day 11 | Inspiration | Bandra | Static post | Bandra, the Open House way. | Carter Road sunsets, café mornings, a home that hosts like a hotel. 3 BHK from ₹13 Cr*. | Book a visit | #BandraWest #CarterRoad | |
| Day 11 | Promotion | Bandra | Carousel | Bandra West living, minus the hassle. | 3 BHK from ₹13 Cr* with concierge, in-house F&B and guest management. Private previews this weekend. | Book a visit | #Bandra #LuxuryLiving | |
| Day 11 | Inspiration | Bandra | Post | What Bandra's buyers want in 2026. | Insights from our advisory team: privacy, service and flexible rental options. | Comment | #MarketInsights #Mumbai | |
| Day 12 | Education | Luxury | Carousel | Buying in Mumbai from abroad? Read this. | NRI checklist: FEMA rules, NRI home loans, repatriating rental income, video site visits. | DM “NRI” | #NRIInvestment #MumbaiProperty | |
| Day 13 | Trust | All | Static post | Stay first. Own later. | Book a night at our serviced residence, experience the hospitality, then decide. | Book your stay | #TryBeforeYouBuy #OpenHouseVentures | |
| Day 13 | Trust | All | Event post | Experience before you invest. | Our try-before-you-buy stays are open for this month's site visitors. Limited weekend slots. | Book stay | #MumbaiHomes #SiteVisit | |
| Day 13 | Trust | All | Post | Why we let buyers stay before they buy. | Risk reversal in high-ticket real estate, and what our early numbers show. | Read more | #CustomerExperience #RealEstate | |
| Day 14 | Promotion | All | Story + Reel | Book a site visit. Stay a night on us. | This month only: every site visit comes with a complimentary night's stay. | Book now | #SiteVisit #LimitedOffer | |
| Day 14 | Promotion | All | Post | Invitation: weekend investor walkthroughs. | Guided visits across Andheri, Dadar and Worli for investors and NRIs, with ROI briefings. | Register | #Investors #RealEstate | |
| Day 15 | Promotion | All | Reel + countdown sticker | Last call: pre-launch prices end Sunday. | Save up to ₹12 L on select residences. Slots are filling across all 5 locations. | Tap Book Now | #NewLaunch #MumbaiRealEstate | |
| Day 15 | Promotion | All | Lead ad | Pre-launch pricing ends this week. | Book your site visit before Sunday to lock pre-launch rates and a free night's stay. | Book now | #PreLaunch #Mumbai |
Posting times: Instagram 7–9 pm, Facebook 1–3 pm, LinkedIn 9–11 am (Tue–Thu best).
The Instagram mockup on the case study page shows the launch grid with full captions and strategy notes.
A 13-section SEO plan to rank Open House Ventures for high-intent searches across Borivali, Andheri, Dadar, Bandra and Worli, with a technical audit, keyword silos, local SEO and a 30-day blog calendar.
Search volumes & difficulty are indicative estimates
| Goal | KPI | 6-month target (indicative) |
|---|---|---|
| Visibility | Top-10 rankings on silo keywords | 25+ keywords |
| Traffic | Organic sessions / month | 6,000 |
| Leads | Organic enquiries / month | 50+ |
| Local | GBP calls + direction requests | 300 / month |
A hub-and-spoke structure, so every micro-market page passes authority to its listings and blogs.
| Keyword | Vol/mo | KD | Intent |
|---|---|---|---|
| 2 bhk flats in borivali west | 6,600 | 38 | Commercial |
| new projects in borivali west | 2,900 | 35 | Commercial |
| 1 bhk flat in borivali price | 1,900 | 30 | Transactional |
| flats near metro borivali | 720 | 22 | Commercial |
| Keyword | Vol/mo | KD | Intent |
|---|---|---|---|
| ready to move flats in andheri west | 4,400 | 44 | Transactional |
| serviced apartments andheri east | 1,600 | 33 | Commercial |
| andheri west 3 bhk price | 1,300 | 40 | Commercial |
| property near mumbai airport | 880 | 28 | Commercial |
| Keyword | Vol/mo | KD | Intent |
|---|---|---|---|
| new projects in dadar west | 2,400 | 41 | Commercial |
| 3 bhk flat in dadar | 1,300 | 39 | Transactional |
| flats near shivaji park | 590 | 26 | Commercial |
| dadar property rates per sq ft | 480 | 24 | Informational |
| Keyword | Vol/mo | KD | Intent |
|---|---|---|---|
| luxury apartments in bandra west | 2,900 | 52 | Commercial |
| sea view flats in worli | 2,400 | 55 | Commercial |
| worli sea facing penthouse | 720 | 48 | Transactional |
| nri property investment mumbai | 1,000 | 45 | Informational |
Each micro-market page is a 1,200+ word guide, not a thin listing page.
H1, price range, key USP, CTA, EMI calculator
Listings, floor plans, ₹/sq ft table, connectivity map
Neighbourhood guide, FAQ, related blogs, RERA details
Schema helps Google understand listings, FAQs and the brand.
| Day | Title | Micro-market | Intent | Words |
|---|---|---|---|---|
| Day 01 | Borivali vs Andheri: where to buy in 2026 | Borivali/Andheri | Informational | 1200+ |
| Day 02 | Worli price per sq ft explained | Worli | Commercial | 1500+ |
| Day 03 | Stamp duty & registration charges in Mumbai (2026 guide) | All | Informational | 1800+ |
| Day 04 | Can rental income pay your home loan EMI? | Andheri | Informational | 1200+ |
| Day 05 | 2 BHK in Borivali West: complete buyer's guide | Borivali | Commercial | 1500+ |
| Day 06 | What is a serviced apartment and how do owners earn? | Andheri | Informational | 1800+ |
| Day 07 | NRI guide to buying property in Mumbai | Luxury | Informational | 1200+ |
| Day 08 | Carpet vs built-up vs super built-up area explained | All | Commercial | 1500+ |
| Day 09 | Dadar West: why buyers are coming back | Dadar | Informational | 1800+ |
| Day 10 | Top 10 amenities that increase rental demand | All | Informational | 1200+ |
| Day 11 | Bandra West luxury homes: price trends | Bandra | Commercial | 1500+ |
| Day 12 | How to read a MahaRERA project page | All | Informational | 1800+ |
| Day 13 | Home loan eligibility calculator: how much can you borrow? | All | Informational | 1200+ |
| Day 14 | Metro Line 2A and its impact on Borivali prices | Borivali | Commercial | 1500+ |
| Day 15 | Andheri East for investors: airport-adjacent demand | Andheri | Informational | 1800+ |
| Day 16 | Ready-to-move vs under-construction: pros & cons | All | Informational | 1200+ |
| Day 17 | Living near Shivaji Park: a neighbourhood guide | Dadar | Commercial | 1500+ |
| Day 18 | GST on flats in Mumbai: what applies | All | Informational | 1800+ |
| Day 19 | First-time buyer checklist for Mumbai | All | Informational | 1200+ |
| Day 20 | Coastal Road effect on Worli & Bandra real estate | Worli/Bandra | Commercial | 1500+ |
| Day 21 | How managed rentals work (with real maths) | Andheri | Informational | 1800+ |
| Day 22 | Joint family homes: 3 BHK layouts that work | Dadar | Informational | 1200+ |
| Day 23 | Women buyers' stamp duty concession in Maharashtra | All | Commercial | 1500+ |
| Day 24 | Sea-facing vs city-view: price premium in Worli | Worli | Informational | 1800+ |
| Day 25 | How to compare two projects: a scorecard | All | Informational | 1200+ |
| Day 26 | Hidden costs of buying a flat in Mumbai | All | Commercial | 1500+ |
| Day 27 | Best time to buy property in Mumbai | All | Informational | 1800+ |
| Day 28 | Investing ₹2 Cr in Mumbai real estate: options | Andheri | Informational | 1200+ |
| Day 29 | Possession checklist: what to inspect before keys | All | Commercial | 1500+ |
| Day 30 | Open House Ventures: hospitality-led living explained | All | Informational | 1800+ |
Technical fixes, GBP setup, 4 silo pages, first 30 blogs.
PR pitch, listings, internal linking, review engine.
Refresh top pages, NRI hub, data study, CRO tests.
Monthly rankings, traffic and enquiry review.
Actionable 2026 guides on Mumbai real estate marketing, Meta & Google Ads, Local SEO and high-converting content creation.
Mumbai-based real estate and brand marketer with campaign experience at Ekâ Life and Kolte-Patil Developers, specialising in OOH, Meta & Google Ads, Local SEO and content creation.
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openhouseventures 
Own a home that earns like a hotel, from Borivali to Worli. Live in it, rent it out, or let our hospitality team run it for you.
Concierge, housekeeping and guest management on call.
Optional managed rental program, hands-free.
Clear per-sq-ft pricing with no hidden charges.
One advisory team from Borivali to Worli.
Green, spacious and family-first, next to Sanjay Gandhi National Park with Metro Line 2A and the Western Express Highway close by.
Book Borivali visitMinutes from the airport, SEEPZ, MIDC and Metro Lines 1 & 2A. Steady demand from business travellers makes it ideal for managed rentals.
Book Andheri visitHeritage, Shivaji Park and a rail hub where the Western and Central lines meet. A premium upgrade for joint families.
Book Dadar visitSea Link views, Carter Road sunsets and butler-serviced residences. Private previews by invitation.
Request private preview
*Prices are indicative carpet-area rates for this portfolio demo. Yields are gross estimates at 65% occupancy. Images are illustrations.
Every residence comes with a hospitality layer run by a hotel-trained team, so your home is always guest-ready, whether the guest is you or a tenant.
See your monthly EMI, and how much of it rental income could cover.
Indicative travel times in off-peak traffic.
One advisory team across 4 micro-markets.
Hotel-trained teams manage your home.
Clear per-sq-ft pricing, no surprises.
Loans, paperwork and possession handled.
Book a site visit this month and get a complimentary night's stay at our serviced residence.
Our hospitality team lists, manages and maintains your residence as a serviced stay. You get a monthly statement and payout after a management fee (typically 20–30%). You can block dates for personal use any time.
Yes. Every residence is registered with MahaRERA, and the registration number is shown on all marketing material and the site office. (Placeholder number in this portfolio demo.)
Borivali ₹30,000–45,000, Andheri ₹30,000–55,000, Dadar ₹50,000–80,000, and Bandra West / Worli ₹65,000–1,20,000+ per sq ft of carpet area, depending on view, floor and configuration.
Yes. NRIs can buy residential property in India and repatriate rental income as per FEMA guidelines. Our advisors coordinate video walkthroughs, documentation and NRI home loans.
Stamp duty (about 6% in Mumbai, slightly lower for women buyers), registration (₹30,000), GST on under-construction homes (5%), and society/maintenance deposits. Our calculator includes an estimate.
Yes, we have tie-ups with leading banks and housing finance companies for pre-approvals, faster disbursal and special rates.
We have ready-to-move inventory in select towers and new launches with 12–36 month timelines. Possession dates are committed in your agreement as per RERA.
All 4 micro-markets: rates, configurations, rental yields and EMI tables, sent to your WhatsApp.
